2 us home improvement

The Home Depot (NYSE: HD) is the world´s largest home improvement specialty retailer, with sales of $94.6 billion in fiscal 2016 and earnings of $8 billion, with more than 2,200 locations in United State, Canada and Mexico.  It is the world´s largest retailer of ceramic tile.

Sales in flooring business are $6.477 billion, 6.8% on total sales.  (We could estimate that HD sell more than $1 billion  in ceramic and porcelain tile)

Online Sales increased 19.3% for 2016 compared to 2015, and represented 5.9% of our total Net Sales for fiscal 2016. Approximately 45% of the online orders were picked up in a store.


Home depot - online sales  (% of Net Sales)

2013:   3.5%

2014:   4.5%

2015:   5.3%

2016:   5.9%


Lowe´s  (NYSE: LOW)  is a home improvement company with sales of $65 billion in fiscal year 2016. Lowe's operate 2,365 home improvement and hardware stores.  Strategic focus: asset productivity through improved capabilities across omni-channel assets.

Flooring is $3.3 billion (carpet, rugs, hardwood, rugs, tile, laminate); 6% of total sales in 2015 annual report.

Online sales is about 3% of total sales,  with  approximately 60% are picked up in-store.


Menard is a family-owned company started in 1958, with sales of $8.7 billion in 2015 , and more than 300 home improvement stores located in Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, Wisconsin and Wyoming. 

It is known throughout the home improvement industry as the low price leader (slogan is:  "Save BIG Money")


Other home improvement retailers that do not focus on ceramic tile are:

Ace Hardware :  Is a retailer owned cooperative. Total revenues is $5.1 billion  with  4,700 locations in 60 countries. Ace operates 17 distribution centers in the United States.

 84 Lumber:  Family-run company. Lumber and building materials retailer. Revenue: $2.5 billion.

True Value:  is a retailer-owned hardware and building materials  cooperative with +4000 locations.  Revenue: $2 billion in 2016.


Ceramic tile top retailers

2 us ceramic tile retailers 

The list does not include stores and showrooms belong to ceramic factories (own or franchises) like: Porcelanosa, Florida Tile (Panaria Group), Crossville Studios (ex CAPCO Tile), Daltile, Interceramic, etc.

The Tile Shop (NASDAQ:TTS)

The Tile Shop was founded in 1985.  The Company offers a wide selection of high quality products and operates 126 stores in 31 states and the District of Columbia, with an average size of 21,100 square feet. Sells products online.

Emser Tile

Established in 1968, Emser Tile is one of the largest marketer of tile and natural stone in the United States. With over 70 showrooms and service locations and 3 distribution centers.


Established in 1948, Bedrosians began providing tile and setting materials to contractors and builders in Central California. With over 30 branches located throughout California, Arizona, Colorado, Nevada, Utah, Washington, North Carolina, and Florida with a national and international customer base.

Best Tile

Established in 1955, with 30 locations throughout the East  Coast is one of the largest importers of tile and stone.

Walker Zanger

The company growth as a luxury brand in the stone and tile industry.


Other major retailers:  Ann Sacks,  Nemo, Century Tile, Gulf Tile, Standard Tile, Specialty Tile Products, Tile America.




Amazon has thoroughly upended the retail strategies.  Home Depot, Lowe´s and small stores have had to rethink their strategies to compete in the new digital reality.

3 a retail ecommerce

E-commerce has grown significantly in both Home Depot and Lowe´s, to 5.58 and 1.95 billion respectively.  Far from those figures, with high growth rates are:  BuildDirect.com and Build.com, pure Internet players.

In home improvement and building supplies business many orders exceed the ton, comparing with the average 3 kilograms of Amazon. Dealing with heavy orders could be a competitive advantage.

In 2014, Home Depot purchased Blinds.com, based in a strategic domain, is the largest e-commerce retail of window blinds in USA.


Use the power of digital to create new value. Empower your business and brand with Internet presence.


author:  Julio Sol

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