There is a tremendous opportunity to develop a strategy involving distribution and brands on the Internet.
It is easier to obtain high quality product than improve distribution.
Many brands hate e-commerce.
There are more alternatives to improve distribution with the Internet.
Attributes
1) E-commerce: people love Amazon and hate institutional websites.
2) prices-stock: without price the product is incomplete.
3) where to buy: on the main menu.
4) responsive web design: people want the information on their phone and tablet (with responsive tech and effective web navigation).
5) language: is not a minor issue. When Amazon want to be in Germany, they speak German.
notes:
Atlas Concorde: where to buy is on a second level menu.
Modena and Porcelanosa: have store locations (close to the customer, more consumer friendly than others).
Modena Gruppen AS: fliser.com is forwarding (a) to modena.no
Fiandre: granitifiandre.it granitifiandre.com granitifiandre.de granitifiandre.info granitifiandre.hu granitifiandre.cn granitifiandre.biz granitifiandre.sk granitifiandre.es fiandre.com etc.
gresporcellanato.com is forwarding to granitifiandre.it
Marazzi: marazzi.it marazzi.es marazzitile.co.uk marazzi.de marazzi.fr marazzi.cn marazzigroup.com marazziusa.com etc.
Porcelanosa: porcelanosa.com porcelanosagrupo.com porcelanosa-usa.com
Ceramica Portinari: porcelanato.com.br is forwarding to ceramicaportinari.com.br
(a) Domain name forwarding:allows you toredirect multipledomain namesto a single Web address.
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